We provide business decision guidance by researching what customers need.
We offer turnkey project execution from research design to the delivery of actionable insights for companies interested in conducting consumer and business-to-business research.
Understand the user experience at every interaction customers have with your company including your website, apps, stores, buying and using your products, and customer service. Learn More
Check brand awareness, perceptions, test brand positioning concepts, and measure advertising effectiveness. Learn More
Segment your target market, profile your customers and prospects, and find what drives customer satisfaction. Learn More
Test new product concepts and optimize your product configurations and prices. Learn More
Learn how to reach diverse and multicultural segments with your products and services. Learn More
Relevant Insights focuses on customer experience research and market research, using a variety of quantitative and qualitative analysis techniques depending on the research objectives and target population. We offer turnkey project execution from research design to the delivery of actionable insights for companies interested in conducting consumer and business-to-business research.
“Michaela has deep knowledge in the market research space and I trust her methodological expertise. She brings a solution-oriented, practical approach to marketing research projects and has proven to be exceptionally reliable and thoughtful."
"Michaela is a great market researcher who I enjoyed and learned working with her. She provided MoneyGram with insightful presentations and incredible results!"
“Michaela is a smart, thorough and pragmatic researcher who brings a wide variety of research experience to each project. She is a hands on researcher who rolls her sleeves up and digs into the data to find relevant insights. She can tackle smaller ad hoc projects as nimbly and effectively as larger, longer term assignments. If you need an honest, non-sugar coated research assessment, Michaela can deliver.”
"We came to Michaela with a project that had a very tight budget and deadline. Given the constraints, Michaela did such an excellent job! I really like Michaela’s responsiveness and the quality of work she delivers!"
"Although I've only worked with Michaela once to date, I was impressed with her obvious knowledge of research methodologies and survey design, attention to detail, analytical skills."
Insights
Research
Professional
Principal (IPC)
UX Master,
User Research
& Interaction Design
Small Business
Enterprise (SBE) &
Disadvantaged Business
Enterprise (DBE)
Minority Business
Enterprise (MBE) &
Small Business
Enterprise (SBE)
Women’s
Business
Enterprise (WBE)
Looking for a survey tool for your business? Our survey tool review service makes it easier to choose one by allowing you to compare several survey tools across a comprehensive list of features.
Michaela Mora, discusses with Dan Fleetwood, president of QuestionPro on Live with Dan, the challenges of maintaining genuine human connections and meaningful interactions when conducting market research as technology and AI continue to advance.
Watch the Re: Design/Growth Podcast, episode 20, where Michaela Mora discusses how to connect product experiences to business growth through market research and UX research with Ritvij Gautam, Timothy Rotolo from Trymata.
Knowing the difference between product and positioning concept testing is important to determine whether to test features or benefits. The insights resulting from each type of test are used to support different business decisions related to marketing and product development.
Conjoint analysis is the best research approach available to price research. There are different conjoint analysis approaches. Which method should we use? The one that better reflects how buyers make decisions in the marketplace.
