Relevant Insights » Experian Simmons

Hispanics Celebrate US Holidays

Michaela Mora — Wed, 24 Nov 2010 22:20:21 +0000

Nearly 80% of Hispanics celebrate US national holidays, with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.

Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that on national holidays, we all take the occasion to throw fiestas.

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

Consumer Shopping Behavior Insights

Michaela Mora — Sun, 22 Aug 2010 21:06:30 +0000

Consumer Shopping Behavior Insights

Segment targeting based on shopping behavior, demographics, psychographics, lifestyles and media consumption allows B2C companies to be efficient and effective in their marketing efforts and stay ahead of the competition. Nowadays consumers have many choices in almost any product category catering to specific needs and consumption occasions. There is not “one size fits all” or “our market is everybody.” It is not about product attributes anymore. These are times for a consumer-centric approach if companies want to succeed.

We can help B2C companies to better understand their target segments by providing consumer insights on a variety of product categories, brands, and retailers.

For examples of consumer shopping behavior we can provide see Consumer Facts

Benefits of Consumer Shopping & Media Consumption Behavior Data

Match products to consumer behavior and lifestyles for market penetration and growth.
Identify segments with brand affinity for better targeting than with traditional demographics.
Understand the demographics, socio-economic situation, lifestyles, behaviors and cultural diversity of the target audience (e.g. buyers a product category, Hispanics, users of a competitor brand, shoppers at certain retailers, etc.).
Provide competitive analysis by indicating how consumers shop and use competitor brands.
Identify potential co-promotion partners (e.g. buyers of Brand A in the ice cream category, also buy brand X in the cereal category and are interested in soccer).
Offer guidance on the most effective media buying strategy and the most appropriate media vehicles to reach a target audience.

Our Approach

Relevant Insights has access to data from the Experian Simmons’ National Consumer Survey, which has been studying the American consumer since 1954.

With an annual sample of 25,000 surveyed 18+ adults, of which over 7,500 are English- and Spanish-speaking Hispanics/Latinos, we can delve into shopping and media consumption behavior for more than 450 product categories and over 8,000 brands, including demographic, psychographic and lifestyle descriptions.

With more than 600 psychographic measures in this database, we can provide consumer insights on:

Advertising	Personal Finances
Apparel	Pharmaceuticals
Automotive	Product Placement
Food	Self-Concepts
Internet	Shopping Behavior/Habits
Life Events	Technical
Lifestyles	Travel
Media	Video Games

Questions You May Have

Which market segments should we target?
What is the shopping behavior of the target audience in our and other product categories?
Who is the target audience for our products? Demographics? Psychographics? Daily Activities?
What competitor brands is the target audience using?
Which retailers is the target audience shopping at?
Which brands in other product categories can be co-promotion partners?
What media is the target audience consuming?

To know more about Relevant Insights market research solutions contact us at 817.494.2364 or

High Chocolate Consumption, But Many Are Missing On Authentic American Artisan Chocolate

Michaela Mora — Mon, 16 Aug 2010 15:44:31 +0000

CONSUMER FACTS

A recent visit to the Chocolate Conference 2010 in Addison, TX organized by DallasChocolate.org, I had the pleasure to taste Amano chocolates, and listen to a presentation about chocolate making by Amano Artisan Chocolate’s founder Art Pollard.

His commitment to quality and passion for fine chocolate has made his creations winners of many awards (31 to be exact). A self-proclaimed foodie with a background in Physics and experience in building machines he set out to build his own chocolate making machines and the results are amazing. The brand name itself which means “by hand” in Spanish gives a hint of the careful process he uses to make chocolate. Personally, I like the Dos Rios.

A chocolate lover myself, I can understand his passion. I count myself among the many Americans who eat chocolate and do it quite often, but have never heard of Amano. According to Experian Simmons’ latest data, chocolate consumption in the US is pretty high. Seven out of 10 adult Americans ate chocolate between February ’09 and March ’10, which translates into more than 165 million, and 4 out of 10 ate 10 or more servings in a 30 day period. That’s a lot of chocolate!

These numbers don’t reflect chocolate made by artisans like Art, but I hope many soon discover chocolates like Amano Artisan Chocolates. Their palates will have the experience of a lifetime.

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

T-Mobile Is Popular Among Hispanics

Michaela Mora — Thu, 01 Jul 2010 17:27:36 +0000

CONSUMER FACTS

T-Mobile’s efforts to reach the Hispanic market seems to be paying off. One out of four T-Mobile subscribers is of Hispanic origin, according to the latest data from Experian Simmons. By contrast, the leading telecom companies, AT&T and Verizon don’t seem to have a strong hold among Hispanics.

After analyzing data for the past two years, Experian Simmons recently confirmed that T-Mobile’s market share has remained unchanged with 9.6% of subscribers as of May, 2010, while AT&T and Verizon claim more than twice the number of subscribers with 22.4% and 25.7%, respectively.

There have been rumors of a possible merger between T-Mobile and Nextel/Spring. If this materializes, the new entity should continue their pursuit of the Hispanic market, which is the smartest move any company can do given the demographic trend towards a more diverse population driven by the growth of the Hispanic segment.

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

Hispanics Show Higher Participation Than Non-Hispanics In Popular Sports

marina — Sun, 13 Jun 2010 19:36:32 +0000

CONSUMER FACTS

The World Cup in South Africa is getting American soccer fans excited. There are already about 19 million people who have played soccer in the last 12 months. The latest data from Experian Simmmons show that a similar number of people played soccer and American football in the last 12 months.

Hispanics show the highest participation not only in soccer, but also in basketball and American football.

To learn why Americans call it soccer check:

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.

Nearly 2 Out Of 10 Households In the US Recycle Used Batteries

marina — Sun, 13 Jun 2010 07:37:24 +0000

CONSUMER FACTS

According to the latest data from Experian Simmmons, only nearly 20% reclyce used batteries. This may be indicatitce of either lower awareness of how harmful batteries can be to the environment or that it is very inconvenient to recycle them.

The most often recycled items are:

Newspapers
Plastic beverage containers
Glass beverage containers
Metal beverage containers

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.