Web-site Optimization Research
The process of developing web-sites involves both technology and art. When it comes to designing them, both clients and designers go for the "gut" feeling and personal likes and dislikes, and often the ultimate target audience is poorly understood or simply ignored. Research in this area, can provide valuable unbiased insights in how to reach your target market, acquire customers and retain them using the online channel.
Finding the optimal solution is often an iterative process where changes are made as feedback is gathered from the target audience at different stages of a site conception.
We conduct research using qualitative and quantitative methods at any stage of the web-site development, from the idea/wire frame phase, to design prototypes to full developed sites, providing an unbiased feedback of what makes a web-site effective in supporting customer acquisition and retention goals.
- Which concept design, among several, has the highest potential to increase conversion?
- Does the web-site communicate our value proposition in a clear and compelling way?
- How can we generate new leads and acquire new customers through the web-site?
- What new features and services can we offer through our website to increase revenues and profit?
- Are there any usability barriers that should be eliminated? How do we do it?
- Does the current site design and content support the brand image we want to communicate?
- How can we use our web-site to increase customer retention?
- How do we optimize our online offers?
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