Public Relations Research

One of the most effective ways for a business to build brand awareness, credibility and interest in its products is to establish a media presence through public relations activities. Market research can help to support these activities by providing data and information that can be used to create “buzz” around the company and its products.

Benefits of PR Research
  • Increase awareness among your target audience
  • Build brand credibility and trust by providing information that is anchored in research
  • Position your company as a leader and expert in your industry
  • Generate data used to maintain a constant flow of news about the company and its products.
  • Garner positive media attention in a cost-efficient way when marketing budget is limited
  • Pinpoint sources of market share gains due to price reductions
  • Help the PR team to back up claims when talking to the media
Our Approach

We work directly with the Public Relations departments and agencies to support their press releases, press conferences, and company events

We collect data that is relevant for planned PR activities and provide content that is used to produce press releases and increase media coverage for the company.

Questions You May Have
  • How can we get the media interested in covering our business?
  • How can we enhance the image of our brand and our company?
  • How do we increase awareness about our company and services?
  • How can PR support our marketing strategy?

To know more about Relevant Insights market research solutions contact us at 817.494.2364 or

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Our Clients Say...

Relevant Insights is very thorough in how they go about thinking through and performing data analysis. Not only do they have a great appreciation of how quantitative tools can work but they can translate them clearly to business implications. Michaela, the founder is also a great thought partner in terms of research tools and applications in general and takes a high degree of pride in delivering the best possible.

Joanne Kok, Manager, Consumer Research and Usability
Travelocity