http://relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development Grow your Business based on facts Mon, 23 Apr 2012 10:53:03 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development/comment-page-1#comment-3444 Scott Owens of SME Research Mon, 09 May 2011 14:37:21 +0000 http://www.relevantinsights.com/?p=1381#comment-3444 I agree with the poster above. Quantitative market research has never been cheaper thanks to the rise of online surveying. There really is no excuse for not assessing your market before finalising your business plan. I agree with the poster above. Quantitative market research has never been cheaper thanks to the rise of online surveying. There really is no excuse for not assessing your market before finalising your business plan.

]]> http://relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development/comment-page-1#comment-18 Market research for Startups Fri, 12 Feb 2010 12:53:45 +0000 http://www.relevantinsights.com/?p=1381#comment-18 Very good and important points indeed. I will insist on quantitative research. Many people think it is only open to big names only but it is actually a pity and it is wrong. Pre-startups are maybe those who need it the most as they don't have clients yet, they don't have succeeded yet and it is really important for them to get some feedback from their potential client. It helps as well to strengthen their business plan and get some fundings. Do some research before starting!!! Avoid mistakes!!! Very good and important points indeed.
I will insist on quantitative research. Many people think it is only open to big names only but it is actually a pity and it is wrong.
Pre-startups are maybe those who need it the most as they don’t have clients yet, they don’t have succeeded yet and it is really important for them to get some feedback from their potential client.
It helps as well to strengthen their business plan and get some fundings.
Do some research before starting!!! Avoid mistakes!!!

]]> http://relevantinsights.com/how-to-use-qualitative-and-quantitative-research-in-new-product-development/comment-page-1#comment-13 Michelle Lemire Tue, 09 Feb 2010 20:30:18 +0000 http://www.relevantinsights.com/?p=1381#comment-13 Very good points, Michaela. You do have to wonder why companies would rely on the opinions of those immediately surrounding them (employees, people in the room at the time, neighbors, etc.) to deliver the voice of the customer rather than simply asking their customers... What are they afraid of? Very good points, Michaela. You do have to wonder why companies would rely on the opinions of those immediately surrounding them (employees, people in the room at the time, neighbors, etc.) to deliver the voice of the customer rather than simply asking their customers… What are they afraid of?

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