Menu-based Conjoint Analysis is becoming more relevant as more services are customized. Check what it is all about.

Single customer satisfaction metrics can be missleading. Learn more about what you do when measuring customer satisfaction.

Sentiment analysis tools try to make us believe that social media content can be treated as quantitative research data, but is it? Read more about why at the moment the answer is “no.”

All usability tests are not made equal and they serve different purposes. Check how qual and quant usability tests compare.

Sometimes causality is assumed based on survey data when in fact we can only talk about correlations at best. To uncover cause and effect experimentation is needed.

The way a product is positioned affects how it is evaluated. Check what the latest research says about it.

Building a brand in an efficient and effective way requires market research to understand how potential customers make decisions. Read more about how to do it.

Entrepreneurs benefit from tracking certain marketing metrics from the start. Read more about where they should start.

Comparing website designs in the concept stage can help you develop an effective website. Check what you would learn from it.

Statistical significance is often misunderstood. Learn when you should be concerned about it.

Gamification has become a buzz word in the market research field. Some argue is more about good survey design than anything else.

Intuition comes after experience has been accumulated. Entrepreneurs have much to gain by doing research than relying on a “gut feeling” that is often based more on wishes than actual facts.

Learn for the recent Netflix customers’ uproar. Be humble and test before changing prices or customer experience.

You can use market research to optimize your website design. Read how.

Selecting sample size for segments should follow the same rules used for determining any sample sample. Check out which they are.

Different rating scales yield different results. Read on what research tells us.

If you missed the Twitterversity class on principles of market research project management, here is the transcript of the session with tweets that can guide you during the market research process.

There are new questions formats that can make an online survey more interactive. Before you use them, learn what you need to consider.

Mixing different data collection modes has pros and cons. Read what they are.

Looking for a free online survey tool? Check how the three most popular ones compare.