News for November, 2010

Hispanics Celebrate US Holidays

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Wednesday, November 24, 2010
by Michaela Mora Follow Me on Twitter Here

Hispanics and National US Holidays

Nearly 80% of celebrate US national , with Cubans and Puerto Ricans topping the list. These two groups represent a small percentage of the population, but even those of Mexican heritage, the largest Hispanic group in the US, are not too far behind in joining the festivities.

Not surprisingly, acculturation levels introduce variations in these numbers. While 99% of the most acculturated say they often celebrate US national holidays, only 33% of the least acculturated do so. There is still a large group in between that embraces the celebrations. It seems that on national holidays, we all take the occasion to throw fiestas.

Hispanics Acculturation and National US Holidays

 

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.


Brand Tracking – Taking The Pulse On Your Brand

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Tuesday, November 16, 2010
by Michaela Mora Follow Me on Twitter Here

Today, I did a great webinar in collaboration with Surveyanalytics.com. We had some technical issues, but at least that happened after the main part of the webinar was over. You can check the presentation slides posted at Slideshare.net below.

To learn more about our consumer data service visit Consumer Shopping Behavior Insights. To request consumer shopping behavior data and insights don’t hesitate to contact us.


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